MAX Stock Price Today (November 2026) — MediaAlpha, Inc. Analysis & Key Metrics 2026-11-06
MediaAlpha, Inc. (MAX) is trading at $14.20, down 1.73% today (as of November 2026).The stock is trading above its 50-day and 200-day moving averages.
- According to consensus analyst estimates, the 1-year price target is $15.71 (10.6% upside).
- Volatility is high (90.69% annualized), above 40%.
- From the latest financial filings: Revenue grew 22.70% in the latest quarter compared with the same quarter a year earlier. Debt is 8.85 times shareholders' equity.
MAX Stock Analysis: Key Metrics & Valuation (November 2026)
Key figures from the latest data
MediaAlpha, Inc. - Historical Price & Volume
- Price
- Volume
- Latest price
Market Cap
Enterprise Value: $996.94M
P/E Ratio
Forward P/E: 7.88
Revenue Growth
Latest quarter vs year ago
Analyst Target
+10.6% upside potential
Key Investor Questions About MAX
What the latest data shows
MAX is trading above its 50-day and 200-day moving averages, and its RSI of 65.4 is in the neutral zone (between 30 and 70).
- Technicals: Neutral (RSI 65.42) (Uptrend: above 50- and 200-day averages)
- Fundamentals: Revenue +22.7%, debt/equity 8.85x
Revenue grew 22.70% in the latest quarter compared with the same quarter a year earlier.
- Total debt is $174.92M (8.85 times equity).
- 30-day volatility is 90.69% annualized, which counts as high (above 40%).
52-Week Trading Range
Over the past year, MAX stock traded between $7.09 and $15.99 and currently trades in the middle of that range.
Volatility & Risk Profile
30-day volatility is 90.69% annualized, which counts as high (above 40%). Beta 0.52: the stock has moved much less than the market.
Institutional & Insider Ownership
Institutions own 66.10% of the shares, and short interest is 10.76% of the float.
Analyst Sentiment & Price Targets
Latest News & Headlines
Recent headlines, coverage and TickZen analysis
Market news
MediaAlpha Insider Sold Shares Worth $6,352,292, According to a Recent SEC Filing
MediaAlpha Insider Sold Shares Worth $6,919,724, According to a Recent SEC Filing
MediaAlpha’s Q3 earnings call: our top 5 analyst questions
What Makes MediaAlpha (MAX) a New Buy Stock
Latest TickZen Insights
All insights →No TickZen article on MAX yet. Our newest analysis:
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Frequently Asked Questions
Common investor questions about MediaAlpha, Inc.
MediaAlpha, Inc. (MAX) is currently trading at $14.20. The RSI (14-day) is 65.4, in the neutral zone (between 30 and 70). Wall Street analysts have a consensus "Buy" recommendation. The mean analyst price target of $15.71 implies 10.6% upside from current levels. 30-day volatility is 90.69% annualized, which counts as high (above 40%).
Based on current valuation metrics for MediaAlpha, Inc. (MAX): The trailing P/E ratio is 7.80. The forward P/E is 7.88. Price-to-Book is 14.56. Price-to-Sales is 0.65. Different industries trade at different multiples, so these figures are most useful next to Internet Content & Information peers.
Based on 7 analysts covering MAX, the consensus price target is $15.71. This represents a 10.6% upside from the current price of $14.20. The range spans from a low target of $11.00 to a high target of $19.00, reflecting varying levels of optimism among analysts. The consensus recommendation is "Buy". Note: Analyst price targets are forward-looking estimates and not guarantees of future performance.
MediaAlpha, Inc. (MAX) does not currently pay a regular dividend.
Key risks for MediaAlpha, Inc. (MAX) shown in the latest data: 1. High volatility (90.7% annualized, above 40%). 2. Elevated debt levels (debt-to-equity of 8.85x, so debt is larger than shareholders' equity). 3. Elevated short interest (10.8% of float). 4. Moves in the broader stock market (Beta 0.52: the stock has moved much less than the market).
Here is MediaAlpha, Inc.'s (MAX) current debt and financial health profile: Total debt stands at $174.92M. The debt-to-equity ratio is 8.85x, which is high and could pose financial risk if earnings decline or borrowing costs increase. The current ratio is 1.32, indicating adequate short-term liquidity. The quick ratio is 1.27. The company holds $18.68M in cash and equivalents. Free cash flow is positive at $54.20M, providing a cushion for debt servicing and shareholder returns.