MediaAlpha, Inc.(MAX)Earnings Date, History & Expected Move
Next report date, beat rate and options-implied move
MAX is scheduled to report on Oct 28, 2026, after the market closes. Analysts expect EPS of $0.27.
EPS: Actual vs Estimate
Reported EPS against the consensus estimate, last 12 quarters.
Green beat or met, red missed, amber sources differ.
Stock Reaction After Earnings
Close-to-close move in the first session that reflected each report.
Dashed lines mark the average actual move (±12.5%).
Did the stock rise after good news?
The next-day move after each of its last 9 EPS beats and 3 misses.
In plain words: it beat expectations 9 times, but the stock still fell 3 of those 9 times.
- Jul '26Missed▼ -1.9%
- Apr '26Missed▼ -14.9%
- Feb '26Beat▲ +15.4%
- Oct '25Beat▲ +10.0%
- Aug '25Beat▲ +10.0%
- Apr '25Beat▲ +14.2%
- Feb '25Beat▼ -18.5%
- Oct '24Beat▼ -17.4%
- Jul '24Missed▲ +13.1%
- May '24Beat▲ +4.8%
- Feb '24Beat▲ +24.7%
- Nov '23Beat▼ -5.2%
Clear beats and misses with a known reaction only. What counts as a beat
Why did MAX fall after beating earnings?
4 of MAX's last 12 reactions went against the EPS result. What stands out in each:
MAX beat EPS estimates in 9 quarters, and the stock still closed lower the next day 3 times. In 2 of the 3 where we have price data, the stock had already run up before the report.
- Feb 24, 2025EPS beat +2.3%stock -18.5% next day
- It opened 14.6% lower as soon as trading resumed.
- Oct 30, 2024EPS beat +13.8%stock -17.4% next day
- It had risen 15.2% in the 20 trading sessions before the report, so good news may already have been priced in.
- It opened 4.4% lower as soon as trading resumed.
- Nov 1, 2023EPS beat +220.0%stock -5.2% next day
- It had risen 25.8% in the 20 trading sessions before the report, so good news may already have been priced in.
- It opened 7.0% lower as soon as trading resumed.
Rose despite an EPS miss (1 of 3)
- Jul 31, 2024EPS missed -71.4%stock +13.1% next day
- It opened 24.3% higher as soon as trading resumed.
Patterns in estimates and prices, not confirmed causes: how we read them.
Was MAX's earnings move already priced in?
MAX's move in the month before each of its last 12 reports, against what it did after.
How the run-up is measured (a move of 5% or more counts as large).
Before vs after each report
Grey: the month before each of the last 12 reports. Green or red: the day after.
Past reports only. How the run-up is measured
Does MAX hold its opening gap after earnings?
MAX's opening move after each report and where it closed that day.
In 12 reports MAX opened at least 1% away from the previous close. It gave back half or more of that gap by the close 1 of 12 times (8%). Gaps up faded 1 of 7; gaps down recovered 0 of 5.
- Jul 29, 2026HeldOpened -2.2%, closed -1.9%
- Apr 29, 2026HeldOpened -3.3%, closed -14.9%
- Feb 23, 2026HeldOpened +13.3%, closed +15.4%
- Oct 29, 2025HeldOpened +19.1%, closed +10.0%
- Aug 6, 2025HeldOpened +17.9%, closed +10.0%
- Apr 30, 2025HeldOpened +18.0%, closed +14.2%
- Feb 24, 2025HeldOpened -14.6%, closed -18.5%
- Oct 30, 2024HeldOpened -4.4%, closed -17.4%
MAX earnings history
Last 12 reported quarters with the stock's reaction.
Swipe sideways to see every column →
| Report date | Time | EPS est. | EPS actual | Surprise | 1-day move | 3-day move |
|---|---|---|---|---|---|---|
| Jul 29, 2026 | After close | $0.30 | $0.28 | -6.7% | -1.88% | -7.61% |
| Apr 29, 2026 | After close | $0.34 | $0.30 | -11.8% | -14.90% | -11.10% |
| Feb 23, 2026 | After close | $0.40 | $2.33 | +482.5% | +15.44% | +27.41% |
| Oct 29, 2025 | After close | $0.37 | $0.40 | +8.1% | +9.98% | +19.24% |
| Aug 6, 2025 | After close | $0.37 | $0.44 | +18.9% | +10.05% | -7.63% |
| Apr 30, 2025 | After close | $0.35 | $0.45 | +28.6% | +14.17% | +16.67% |
| Feb 24, 2025 | After close | $0.44 | $0.45 | +2.3% | -18.49% | -17.88% |
| Oct 30, 2024 | After close | $0.29 | $0.33 | +13.8% | -17.37% | -22.43% |
| Jul 31, 2024 | After close | $0.21 | $0.06 | -71.4% | +13.09% | +10.29% |
| May 1, 2024 | After close | $0.12 | $0.19 | +58.3% | +4.84% | +5.13% |
| Feb 20, 2024 | After close | $0.08 | $0.14 | +75.0% | +24.75% | +26.71% |
| Nov 1, 2023 | After close | -$0.05 | $0.06 | +220.0% | -5.22% | -16.33% |
Consensus for the next report: EPS $0.27, revenue $351.41M.
MAX Earnings FAQ
Answers computed from MediaAlpha, Inc.'s reported history
MAX is scheduled to report on Oct 28, 2026, after the market closes. Analysts expect EPS of $0.27.
Over the last 12 quarters with a usable EPS surprise, MAX beat the consensus estimate 9 times (75%), missed 3 and landed in line 0. It has missed estimates in each of the last 2 counted quarters.
Across its last 12 quarters with a measured reaction, MAX moved an average of ±12.5% in the first session after reporting. It closed higher 58% of the time; the largest gain was 24.8% and the largest drop -18.5%.
MAX fell in the first session after 3 of its last 9 EPS beats (33%). A beat that was already priced in, or weaker guidance, can send a stock lower. In 2 of the 3 of those falls where price data is available, the stock had already risen before the report.
Across its last 12 quarters with price data, MAX moved an average of +7.3% in the 20 trading sessions before reporting and was higher in 67% of them. After a run-up of 3% or more (8 quarters), it fell the next day 63% of the time, averaging -1.9%. After a drop of 3% or more (3 quarters), it rose the next day 100% of the time, averaging +13.2%. This describes past reports; it is not a forecast.
In 12 reports MAX opened at least 1% away from the previous close. It gave back half or more of that gap by the close 1 of 12 times (8%), and fully reversed 0 times. A fade means the opening move was partly undone during the first session.
How we calculate these numbers · MAX: 12 reported quarters, latest Jul 29, 2026. Information only, not investment advice.
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