Scotts Miracle-Gro Co(SMG)Earnings Date, History & Expected Move

Next report date, beat rate and options-implied move

Next report

Nov 4, 2026

SMG is scheduled to report on Nov 4, 2026, after the market closes. Analysts expect EPS of -$2.24.

Next report

Nov 4, 2026

In 11 days · after close

EPS beat rate

92%

11 of 12 quarters

Avg move after earnings

±7.3%

Up 33% of the time · last 12

Options-implied move

—

No reliable options quote yet

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EPS: Actual vs Estimate

Reported EPS against the consensus estimate, last 12 quarters.

Green beat or met, red missed, amber sources differ.

Stock Reaction After Earnings

Close-to-close move in the first session that reflected each report.

Dashed lines mark the average actual move (±7.3%).

Did the stock rise after good news?

The next-day move after each of its last 11 EPS beats and 1 misses.

When it beat expectations

11 reports

▲ Rose 4×

▼ Fell 7×

When it missed expectations

1 report

▼ Fell 1×

In plain words: it beat expectations 11 times, but the stock still fell 7 of those 11 times.

Report by report

Jul '26
Beat
▼ -3.8%
Apr '26
Beat
▼ -4.5%
Jan '26
Beat
▼ -0.7%
Nov '25
Beat
▲ +2.9%
Jul '25
Beat
▼ -8.5%
Apr '25
Beat
▼ -5.9%
Jan '25
Beat
▼ -5.8%
Nov '24
Missed
▼ -20.5%
Jul '24
Beat
▲ +11.9%
May '24
Beat
▼ -0.4%
Feb '24
Beat
▲ +3.7%
Nov '23
Beat
▲ +18.5%

Clear beats and misses with a known reaction only. What counts as a beat

After an EPS beat

+0.7%

average next-day move · up 36% of 11 times

After an EPS miss

—

Not enough quarters yet

Why did SMG fall after beating earnings?

7 of SMG's last 12 reactions went against the EPS result. What stands out in each:

SMG beat EPS estimates in 11 quarters, and the stock still closed lower the next day 7 times. In 4 of the 7 where we have price data, the stock had already run up before the report.

Jul 29, 2026EPS beat +11.9%stock -3.8% next day
- It had risen 8.0% in the 20 trading sessions before the report, so good news may already have been priced in.
Apr 29, 2026EPS beat +13.0%stock -4.5% next day
- It had risen 8.7% in the 20 trading sessions before the report, so good news may already have been priced in.
- It opened 5.1% higher, but sellers took over and it closed -4.5%.
Jan 28, 2026EPS beat +23.0%stock -0.7% next day
- It had risen 9.1% in the 20 trading sessions before the report, so good news may already have been priced in.
Jul 30, 2025EPS beat +14.6%stock -8.5% next day
- It opened 2.5% lower as soon as trading resumed.
Apr 30, 2025EPS beat +1.3%stock -5.9% next day
- The EPS beat was small (+1.3%).
- It opened 2.9% lower as soon as trading resumed.
Jan 29, 2025EPS beat +27.6%stock -5.8% next day
- It had risen 13.1% in the 20 trading sessions before the report, so good news may already have been priced in.

Patterns in estimates and prices, not confirmed causes: how we read them.

Was SMG's earnings move already priced in?

SMG's move in the month before each of its last 12 reports, against what it did after.

Avg move in the month before

+2.5%

last 12 reports

Higher before the report

58%

of the time

After a run-up of 3%+

Fell 83%

6 reports, avg -3.9%

After a drop of 3%+

Rose 75%

4 reports, avg +6.2%

How the run-up is measured (a move of 5% or more counts as large).

Before vs after each report

Grey: the month before each of the last 12 reports. Green or red: the day after.

Past reports only. How the run-up is measured

Does SMG hold its opening gap after earnings?

SMG's opening move after each report and where it closed that day.

In 9 reports SMG opened at least 1% away from the previous close. It gave back half or more of that gap by the close 4 of 9 times (44%), and fully reversed 3 times. Gaps up faded 3 of 5; gaps down recovered 1 of 4.

Apr 29, 2026Reversed
Opened +5.1%, closed -4.5%
Nov 5, 2025Reversed
Opened -2.0%, closed +2.9%
Jul 30, 2025Held
Opened -2.5%, closed -8.5%
Apr 30, 2025Held
Opened -2.9%, closed -5.9%
Nov 6, 2024Held
Opened -9.1%, closed -20.5%
Jul 31, 2024Held
Opened +3.9%, closed +11.9%
May 1, 2024Reversed
Opened +2.1%, closed -0.4%
Feb 7, 2024Faded
Opened +8.9%, closed +3.7%

How gaps, fades and reversals are defined

What the history says

SMG has beaten EPS estimates in 7 straight quarters.
It fell after 7 of its 11 EPS beats (64%): beating estimates has not been enough on its own.

SMG earnings history

Last 12 reported quarters with the stock's reaction.

Swipe sideways to see every column →

Report date	Time	EPS est.	EPS actual	Surprise	1-day move	3-day move
Jul 29, 2026	Before open	$2.52	$2.82	+11.9%	-3.79%	-10.15%
Apr 29, 2026	Before open	$4.01	$4.53	+13.0%	-4.53%	-5.60%
Jan 28, 2026	Before open	-$1.00	-$0.77	+23.0%	-0.68%	+1.57%
Nov 5, 2025	Before open	-$1.98	-$1.96	+1.0%	+2.86%	+3.71%
Jul 30, 2025	Before open	$2.26	$2.59	+14.6%	-8.50%	-8.83%
Apr 30, 2025	Before open	$3.93	$3.98	+1.3%	-5.90%	+1.79%
Jan 29, 2025	Before open	-$1.23	-$0.89	+27.6%	-5.78%	-6.30%
Nov 6, 2024	Before open	-$1.96	-$2.31	-17.9%	-20.52%	-22.33%
Jul 31, 2024	Before open	$1.92	$2.31	+20.3%	+11.90%	+2.02%
May 1, 2024	Before open	$3.44	$3.69	+7.3%	-0.44%	+2.92%
Feb 7, 2024	Before open	-$1.47	-$1.45	+1.4%	+3.68%	+1.18%
Nov 1, 2023	Before open	-$2.89	-$2.77	+4.2%	+18.54%	+22.16%

Consensus for the next report: EPS -$2.24, revenue $309.16M.

SMG Earnings FAQ

Answers computed from Scotts Miracle-Gro Co's reported history

SMG is scheduled to report on Nov 4, 2026, after the market closes. Analysts expect EPS of -$2.24.

Over the last 12 quarters with a usable EPS surprise, SMG beat the consensus estimate 11 times (92%), missed 1 and landed in line 0. It has beaten estimates in each of the last 7 counted quarters.

Across its last 12 quarters with a measured reaction, SMG moved an average of ±7.3% in the first session after reporting. It closed higher 33% of the time; the largest gain was 18.5% and the largest drop -20.5%.

SMG fell in the first session after 7 of its last 11 EPS beats (64%). A beat that was already priced in, or weaker guidance, can send a stock lower. In 4 of the 7 of those falls where price data is available, the stock had already risen before the report.

Across its last 12 quarters with price data, SMG moved an average of +2.5% in the 20 trading sessions before reporting and was higher in 58% of them. After a run-up of 3% or more (6 quarters), it fell the next day 83% of the time, averaging -3.9%. After a drop of 3% or more (4 quarters), it rose the next day 75% of the time, averaging +6.2%. This describes past reports; it is not a forecast.

In 9 reports SMG opened at least 1% away from the previous close. It gave back half or more of that gap by the close 4 of 9 times (44%), and fully reversed 3 times. A fade means the opening move was partly undone during the first session.

How we calculate these numbers · SMG: 12 reported quarters, latest Jul 29, 2026. Information only, not investment advice.

Earnings this week

Every report this week with expected moves.

Biggest expected earnings moves

Options-implied vs historical move, ranked.