HubSpot, Inc.(HUBS)
NASDAQ

HUBS Stock Analysis — September 2026

$255.12
9.61 (3.91%)

HUBS Stock Price Today (September 2026) — HubSpot, Inc. Analysis & Key Metrics 2026-09-03

HubSpot, Inc. (HUBS) is trading at $255.12, up 3.91% today (as of September 2026). The stock continues to show sustained strength above key moving averages, attracting attention from investors looking for Technology growth opportunities.

  • According to consensus analyst estimates, the 1-year price target is $273.96 (7.4% upside).
  • Volatility remains elevated (49.54% annualized), implying wide price swings for short-term traders.
  • The fundamental picture, based on the latest financial filings, is nuanced: solid revenue growth (19.80% YoY) alongside significant competitive pressures.

HUBS Stock Analysis: Key Metrics & Valuation (September 2026)

Concise, actionable data for investors

Trend posture
Short-term pullback in long-term uptrend
Analyst 1Y target273.96457.4%
Volatility (30d ann.)49.5435High
RSI (14-day)
58.48 (Neutral)
Debt$236.91M (14.30 D/E)

HubSpot, Inc. - Historical Price & Volume

$255.12
-249.05 (-49.40%)
Price
Volume
Current Price Line
Range: 2Y

Market Cap

$13.38B

Enterprise Value: $11.90B

P/E Ratio

90.47

Forward P/E: 15.74

Revenue Growth

+19.80%

Year over Year

Analyst Target

$273.96

+7.4% upside potential

Key Investor Questions About HUBS

What investors need to know before buying

Is it a good time to buy HUBS stock?

Based on current market data, HUBS presents a neutral technical setup with caution warranted fundamentals.

  • Technicals say: Neutral (RSI 58.48)
  • Fundamentals say: Caution warranted (high leverage concerns)
Can HUBS sustain revenue growth in the Software - Application market?

HUBS's growth trajectory depends on its ability to expand within the Software - Application sector while managing margin pressures.

  • Future growth will depend on performance in core Software - Application operations.
  • The ability to manage competitive pressures will be crucial for sustained growth.
What are the biggest risks facing HUBS stock?

The primary risks for HUBS investors include debt exposure and competitive dynamics in the Software - Application industry.

  • $236.91M in debt could be a headwind in a high-rate environment.
  • Fierce competition from established players in Software - Application.

52-Week Trading Range

52-Week Low$169.63
52-Week High$525.51
Current Price$255.12

Over the past year, HUBS stock traded between $169.63 and $525.51—recovering meaningfully from lows and currently near the higher end. Big swings are likely unless a major catalyst emerges.

Volatility & Risk Profile

30-Day Volatility49.54%
Beta1.13
RSI (14-day)58.48

With 49.54% annualized volatility and β=1.13, the stock exhibits moderate correlation to market moves—making HUBS suitable for investors comfortable with active risk management.

Institutional & Insider Ownership

Insider Ownership3.61%
Institutional Ownership98.61%
Shares Short5.01M

High institutional backing, but elevated short interest signals a potential battleground stock.

Analyst Sentiment & Price Targets

Mean Target
$273.96
Upside Potential
7.4%
Recommendation
buy
Analyst target of $273.96 suggests modest upside with 7.4% potential gain.

Latest News & Headlines

Recent headlines and coverage

StockStorySep 3, 2026

Guidewire Software, HubSpot, CrowdStrike, ServiceNow, and Dynatrace Shares Are Soaring, What You Need To Know

A number of stocks jumped in the afternoon session after software equities broadly gained momentum following a pullback in treasury yields and second-quarter financial results from Snowflake.

Motley FoolSep 3, 2026

HubSpot CFO Sells Over 1,000 Shares to Kick Off September

The provider of a cloud-based customer engagement platform reported a notable insider sale.

Motley FoolSep 3, 2026

HubSpot CEO Rangan Yamini Sells 2,622 Shares for Tax Obligations

Non-discretionary withholding tied to restricted stock unit settlement. CEO retains ~101,000 shares worth $25.41 million.

StockStorySep 1, 2026

HubSpot, Intuit, Asana, Snowflake, and Atlassian Shares Are Falling, What You Need To Know

A number of stocks fell in the afternoon session after a sharp jump in benchmark Treasury yields and surging crude oil prices stoked renewed concerns over inflation.

TrefisAug 31, 2026

Salesforce Stock Repriced A Fear, Not A Forecast

Most of the increase in the full-year outlook comes from two deals that have not closed, so the jump says more about what investors stopped believing than about what changed in the numbers.

Simply Wall St.Aug 27, 2026

HubSpot (HUBS) Rebounds As Investors Ask Whether The Reset Has Created Value

HubSpot (HUBS) stock has been active recently, with investors weighing its current valuation against performance trends over the past month and past 3 months, as well as year to date returns. Over the past year, HubSpot’s share price has fallen sharply, with the year to date share price return down 37.97% and the 1 year total shareholder return down 49.50%. At the same time, the 30 day and 90 day share price returns of 6.31% and 19.26% hint at some short term momentum building from a lower...

ZacksAug 26, 2026

HUBS Gains From Strong Subscription Growth: Can the Momentum Continue?

HUBS' subscription growth is accelerating on customer gains, AI adoption and larger deals, but can the momentum overcome its steep stock decline?

24/7 Wall St.Aug 26, 2026

Zoom Falls 6% as Soft Q3 Profit Guidance Overshadows a Double Beat; HubSpot and Monday.com Slip

Zoom delivered a cleaner quarter than the Street expected, raised its full-year targets, and still managed to send its own stock tumbling 6% in a sector that barely flinched. The culprit traces to a single line in the guidance.

24/7 Wall St.Aug 21, 2026

Which Software Stock Is Winning in 2026: Atlassian, HubSpot, or Monday.com? (It’s Not Even Close)

Three software stocks entered 2026 chasing the same customers, but by mid-year the scoreboard looks nothing like a sector story, and the reason one name pulled ahead points to a fault line most investors missed.

TrefisAug 20, 2026

Salesforce Stock Is Priced For A Wider Year Than The One It Just Had

The option chain puts a floor beneath anything the stock has traded over the past year and a ceiling far above its high, and it is charging an ordinary premium to do it.

Frequently Asked Questions

Common investor questions about HubSpot, Inc.

HubSpot, Inc. (HUBS) is currently trading at $255.12. The RSI (14-day) is at 58.5, indicating neutral territory. Wall Street analysts have a consensus "buy" recommendation. The mean analyst price target of $273.96 implies 7.4% upside from current levels. Volatility is high at 49.5% annualized, meaning significant price swings are common. Investors should consider their risk tolerance, investment horizon, and portfolio diversification before making a decision.

Based on current valuation metrics for HubSpot, Inc. (HUBS): The trailing P/E ratio is 90.47, which is above the market average, indicating investors are pricing in higher growth expectations. The forward P/E is 15.74, lower than the trailing P/E, suggesting analysts expect earnings improvement. The PEG ratio is 0.40, below 1.0, which generally indicates the stock is undervalued relative to its growth rate. Price-to-Book is 7.65. Price-to-Sales is 3.79. Valuation should be compared to Software - Application industry peers for context, as different sectors trade at different multiples.

Based on 33 analysts covering HUBS, the consensus price target is $273.96. This represents a 7.4% upside from the current price of $255.12. The range spans from a low target of $190.00 to a high target of $450.00, reflecting varying levels of optimism among analysts. The consensus recommendation is "buy". Note: Analyst price targets are forward-looking estimates and not guarantees of future performance.

HubSpot, Inc. (HUBS) does not currently pay a regular dividend. The company may be reinvesting profits into growth initiatives, or may not yet be profitable enough to distribute earnings to shareholders.

Key risks for HubSpot, Inc. (HUBS) investors include: 1. High volatility (49.5% annualized)—the stock can experience significant daily price swings. 2. Elevated short interest (12.9% of float) suggests significant bearish sentiment. 3. Broader market and macroeconomic risks (interest rates, inflation, geopolitical events). 4. Software - Application sector-specific competitive pressures. Investors should diversify and consider their risk tolerance before investing.

Here is HubSpot, Inc.'s (HUBS) current debt and financial health profile: Total debt stands at $236.91M. The debt-to-equity ratio is 14.30, which is conservative and indicates a strong balance sheet with low leverage. The current ratio is 1.38, indicating adequate short-term liquidity. The quick ratio is 1.11. The company holds $1.34B in cash and equivalents. Free cash flow is positive at $666.65M, providing a cushion for debt servicing and shareholder returns.