Recent Insider Trading Activity
Real-time feed of open-market stock purchases and sales by corporate executives, directors, and 10% beneficial owners verified against official SEC Form 4 filings.
donut_large Market-Wide Insider Flow & Volume Breakdown
Real-time aggregate capital distribution across parsed SEC Form 4 filingsLive SEC Form 4 Transactions Stream
| Recency | Stock | Insider | Role | Type | Shares | Price | Total Value | SEC Form 4 | Actions |
|---|---|---|---|---|---|---|---|---|---|
| Yesterday 2026-11-05 |
MAX
🐋 Whale
MediaAlpha, Inc.
|
WHITE MOUNTAINS INSURANCE GROUP LTD | 10% Owner | arrow_downward SELL | -5,500,391 | $13.90 | $76.46M | open_in_new Form 4 | |
| 2d ago 2026-11-04 |
MAX
🐋 Whale
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -93,279 | $15.36 | $1.43M | open_in_new Form 4 | |
| 2d ago 2026-11-04 |
MAX
🐋 Whale
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -160,185 | $15.04 | $2.41M | open_in_new Form 4 | |
| 2d ago 2026-11-04 |
MAX
🐋 Whale
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -78,009 | $14.72 | $1.15M | open_in_new Form 4 | |
| 2d ago 2026-11-04 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -5,667 | $15.25 | $86.4K | open_in_new Form 4 | |
| 2d ago 2026-11-04 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -15,022 | $14.93 | $224.3K | open_in_new Form 4 | |
| 2d ago 2026-11-04 |
MAX
🐋 Whale
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -109,401 | $14.79 | $1.62M | open_in_new Form 4 | |
| 2d ago 2026-11-04 |
MAX
🐋 Whale
MediaAlpha, Inc.
|
Yi Steven | CEO | arrow_downward SELL | -151,129 | $15.50 | $2.34M | open_in_new Form 4 | |
| 2d ago 2026-11-04 |
MAX
🐋 Whale
MediaAlpha, Inc.
|
Yi Steven | CEO | arrow_downward SELL | -130,065 | $15.05 | $1.96M | open_in_new Form 4 | |
| 2d ago 2026-11-04 |
MAX
🐋 Whale
MediaAlpha, Inc.
|
Yi Steven | CEO | arrow_downward SELL | -138,806 | $14.78 | $2.05M | open_in_new Form 4 | |
| 3d ago 2026-11-03 |
MediaAlpha, Inc.
|
Yeh Kuanling Amy | Officer | arrow_downward SELL | -25,000 | $14.91 | $372.7K | open_in_new Form 4 | |
| 3d ago 2026-11-03 |
MediaAlpha, Inc.
|
Yeh Kuanling Amy | Officer | arrow_downward SELL | -25,000 | $14.47 | $361.8K | open_in_new Form 4 | |
| 1w ago 2026-10-28 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -7,273 | $11.63 | $84.6K | open_in_new Form 4 | |
| 1w ago 2026-10-28 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -8,283 | $11.85 | $98.1K | open_in_new Form 4 | |
| 1w ago 2026-10-28 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -7,273 | $11.83 | $86.0K | open_in_new Form 4 | |
| 1w ago 2026-10-28 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -1,940 | $11.63 | $22.6K | open_in_new Form 4 | |
| 1w ago 2026-10-28 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -3,394 | $11.92 | $40.5K | open_in_new Form 4 | |
| 1w ago 2026-10-28 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -1,940 | $11.83 | $22.9K | open_in_new Form 4 | |
| 2w ago 2026-10-21 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -7,273 | $11.63 | $84.6K | open_in_new Form 4 | |
| 2w ago 2026-10-21 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -7,273 | $11.72 | $85.3K | open_in_new Form 4 | |
| 2w ago 2026-10-21 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -7,273 | $11.39 | $82.8K | open_in_new Form 4 | |
| 2w ago 2026-10-21 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -1,940 | $11.63 | $22.6K | open_in_new Form 4 | |
| 2w ago 2026-10-21 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -1,940 | $11.62 | $22.5K | open_in_new Form 4 | |
| 2w ago 2026-10-21 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -1,940 | $11.39 | $22.1K | open_in_new Form 4 | |
| 2w ago 2026-10-21 |
MediaAlpha, Inc.
|
Cramer Keith | Officer | arrow_downward SELL | -12,000 | $11.39 | $136.6K | open_in_new Form 4 | |
| 2w ago 2026-10-19 |
MediaAlpha, Inc.
|
Yeh Kuanling Amy | Officer | arrow_downward SELL | -3,000 | $11.77 | $35.3K | open_in_new Form 4 | |
| 3w ago 2026-10-14 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -6,667 | $10.37 | $69.2K | open_in_new Form 4 | |
| 3w ago 2026-10-14 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -6,667 | $10.11 | $67.4K | open_in_new Form 4 | |
| 3w ago 2026-10-14 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -6,667 | $10.15 | $67.7K | open_in_new Form 4 | |
| 3w ago 2026-10-14 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -1,067 | $10.41 | $11.1K | open_in_new Form 4 | |
| 3w ago 2026-10-14 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -1,067 | $10.12 | $10.8K | open_in_new Form 4 | |
| 3w ago 2026-10-14 |
MediaAlpha, Inc.
|
Nonko Eugene | Director | arrow_downward SELL | -1,067 | $10.14 | $10.8K | open_in_new Form 4 | |
| 4w ago 2026-10-09 |
MediaAlpha, Inc.
|
Yi Steven | CEO | arrow_downward SELL | -2,033 | $11.01 | $22.4K | open_in_new Form 4 | |
| 4w ago 2026-10-09 |
MediaAlpha, Inc.
|
Yi Steven | CEO | arrow_downward SELL | -24,000 | $10.04 | $240.9K | open_in_new Form 4 |
SEC Form 4 Trading Guide & Transaction Code Matrix
Under Section 16(a) of the Securities Exchange Act of 1934, corporate insiders—executives, directors, and beneficial owners holding greater than 10% of any registered equity class—must report changes in stock ownership within two business days. Not all filings carry equal predictive value. Tickzen automatically categorizes transactions using the official SEC Table I code matrix:
| SEC Code | Transaction Type | Capital Outlay | Signal Direction | Predictive Significance & Institutional Rationale |
|---|---|---|---|---|
| Code P | Open-Market Purchase | Discretionary (Personal Cash) | ▲ High Bullish | The insider commits their own capital to buy shares at current market prices. Strongest positive conviction signal. |
| Code S | Open-Market Sale | Discretionary (Disposition) | ▼ Variable / Caution | Discretionary disposition of shares. Often executed for tax planning, estate diversification, or pre-set Rule 10b5-1 plans; heavy clustered selling warrants caution. |
| Code A | Grant or Award | Non-Discretionary (Equity Comp) | ● Neutral | Restricted Stock Units (RSUs) or performance shares granted by compensation committees. Reflects compensation, not independent buying. |
| Code M | Option Exercise | Contractual Conversion | ● Neutral / Plan | Conversion of stock options into shares, commonly paired with an immediate cashless open-market sale (Code S) to pay exercise fees and taxes. |
| Code F | Tax Withholding | Mandatory Administrative | ● Neutral | Automatic surrender of shares to the issuing company to pay statutory income tax liabilities upon equity vesting. |
| Code G | Bona Fide Gift | Non-Market Transfer | ● Neutral | Charitable contribution or private transfer of shares to family trusts, non-profit institutions, or estate planning vehicles. |
Cluster Buying Dynamics
When 3 or more distinct corporate insiders purchase company stock within a 10-day window, academic studies show a statistically significant abnormal return over the subsequent 3 to 12 months compared to solitary executive purchases.
C-Suite vs. 10% Beneficial Owners
Chief Executive Officers (CEO) and Chief Financial Officers (CFO) possess daily operational oversight of sales pipelines and cost structures. Their discretionary purchases carry a much higher predictive signal than passive 10% hedge fund allocations.