NOW Stock Price Today (October 2026) — ServiceNow, Inc. Analysis & Key Metrics 2026-10-20
ServiceNow, Inc. (NOW) is trading at $149.54, up 2.88% today (as of October 2026). The stock continues to show sustained strength above key moving averages, attracting attention from investors looking for Technology growth opportunities.
- According to consensus analyst estimates, the 1-year price target is $151.47 (1.3% upside).
- Volatility is moderate (33.79% annualized), implying notable price swings for short-term traders.
- The fundamental picture, based on the latest financial filings, is nuanced: solid revenue growth (24.00% YoY) alongside competitive pressures in the Software - Application space.
NOW Stock Analysis: Key Metrics & Valuation (October 2026)
Concise, actionable data for investors
ServiceNow, Inc. - Historical Price & Volume
- Price
- Volume
- Latest price
Market Cap
Enterprise Value: $158.39B
P/E Ratio
Forward P/E: 29.57
Revenue Growth
Year over Year
Analyst Target
+1.3% upside potential
Key Investor Questions About NOW
What investors need to know before buying
Based on current market data, NOW presents a neutral technical setup with looking solid fundamentals.
- Technicals say: Neutral (RSI 65.89)
- Fundamentals say: Looking solid (debt and growth supportive)
NOW's growth trajectory depends on its ability to expand within the Software - Application sector while managing margin pressures.
- Future growth will depend on performance in core Software - Application operations.
- The ability to manage competitive pressures will be crucial for sustained growth.
The primary risks for NOW investors include debt exposure and competitive dynamics in the Software - Application industry.
- $8.45B in debt could be a headwind in a high-rate environment.
- Fierce competition from established players in Software - Application.
52-Week Trading Range
Over the past year, NOW stock traded between $81.24 and $192.97 and currently trades in the middle of that range. Big swings are likely unless a major catalyst emerges.
Volatility & Risk Profile
With 33.79% annualized volatility and β=0.77, the stock exhibits low sensitivity to market moves—making NOW suitable for investors comfortable with active risk management.
Institutional & Insider Ownership
High institutional ownership with low short interest suggests steadier hands and low immediate risk.
Analyst Sentiment & Price Targets
Latest News & Headlines
Recent headlines, coverage and TickZen analysis
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Latest TickZen Insights
All insights →No TickZen article on NOW yet. Our newest analysis:
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Earnings snapshot
Next report Oct 28, 2026 (after the close)
Frequently Asked Questions
Common investor questions about ServiceNow, Inc.
ServiceNow, Inc. (NOW) is currently trading at $149.54. The RSI (14-day) is at 65.9, indicating neutral territory. Wall Street analysts have a consensus "strong_buy" recommendation. The mean analyst price target of $151.47 implies 1.3% upside from current levels. Volatility is moderate at 33.8% annualized, meaning price movements are relatively contained. Investors should consider their risk tolerance, investment horizon, and portfolio diversification before making a decision.
Based on current valuation metrics for ServiceNow, Inc. (NOW): The trailing P/E ratio is 88.42, which is above the market average, indicating investors are pricing in higher growth expectations. The forward P/E is 29.57, lower than the trailing P/E, suggesting analysts expect earnings improvement. The PEG ratio is 1.24, near 1.0, suggesting roughly fair value relative to growth. Price-to-Book is 11.76. Price-to-Sales is 9.99. Valuation should be compared to Software - Application industry peers for context, as different sectors trade at different multiples.
Based on 46 analysts covering NOW, the consensus price target is $151.47. This represents a 1.3% upside from the current price of $149.54. The range spans from a low target of $72.00 to a high target of $248.00, reflecting varying levels of optimism among analysts. The consensus recommendation is "strong_buy". Note: Analyst price targets are forward-looking estimates and not guarantees of future performance.
ServiceNow, Inc. (NOW) does not currently pay a regular dividend. The company may be reinvesting profits into growth initiatives, or may not yet be profitable enough to distribute earnings to shareholders.
Key risks for ServiceNow, Inc. (NOW) investors include: 1. Moderate volatility (33.8% annualized)—price swings are notable. 2. Broader market and macroeconomic risks (interest rates, inflation, geopolitical events). 3. Software - Application sector-specific competitive pressures. Investors should diversify and consider their risk tolerance before investing.
Here is ServiceNow, Inc.'s (NOW) current debt and financial health profile: Total debt stands at $8.45B. The debt-to-equity ratio is 0.68x, which is moderate and generally manageable for most companies. The current ratio is 0.70, which is below 1.0 and may indicate short-term liquidity concerns. The quick ratio is 0.57. The company holds $4.66B in cash and equivalents. Free cash flow is positive at $5.15B, providing a cushion for debt servicing and shareholder returns.