UAA Stock Price Today (September 2026) — Under Armour, Inc. Analysis & Key Metrics 2026-09-03
Under Armour, Inc. (UAA) is trading at $5.19, up 0.78% today (as of September 2026). The stock continues to show pressure below major moving averages, attracting attention from investors looking for Consumer Cyclical growth opportunities.
- According to consensus analyst estimates, the 1-year price target is $6.40 (23.3% upside).
- Volatility remains elevated (34.31% annualized), implying wide price swings for short-term traders.
- The fundamental picture, based on the latest financial filings, is nuanced: solid revenue growth (-3.20% YoY) alongside significant competitive pressures.
UAA Stock Analysis: Key Metrics & Valuation (September 2026)
Concise, actionable data for investors
Under Armour, Inc. - Historical Price & Volume
Market Cap
Enterprise Value: $3.16B
P/E Ratio
Forward P/E: 25.67
Revenue Growth
Year over Year
Analyst Target
+23.3% upside potential
Key Investor Questions About UAA
What investors need to know before buying
Based on current market data, UAA presents a neutral technical setup with challenging fundamentals.
- Technicals say: Neutral (RSI 40.00)
- Fundamentals say: Challenging (declining revenue trends)
UAA's growth trajectory depends on its ability to expand within the Apparel Manufacturing sector while managing margin pressures.
- Future growth will depend on performance in core Apparel Manufacturing operations.
- The ability to manage competitive pressures will be crucial for sustained growth.
The primary risks for UAA investors include debt exposure and competitive dynamics in the Apparel Manufacturing industry.
- $1.38B in debt could be a headwind in a high-rate environment.
- Fierce competition from established players in Apparel Manufacturing.
52-Week Trading Range
Over the past year, UAA stock traded between $4.13 and $8.15—recovering meaningfully from lows and currently near the higher end. Big swings are likely unless a major catalyst emerges.
Volatility & Risk Profile
With 34.31% annualized volatility and β=1.39, the stock exhibits high sensitivity to market moves—making UAA suitable for investors comfortable with active risk management.
Institutional & Insider Ownership
High institutional backing, but elevated short interest signals a potential battleground stock.
Analyst Sentiment & Price Targets
Latest News & Headlines
Recent headlines and coverage
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International Strength Offsetting North America Weakness Could Be A Game Changer For Under Armour (UAA)
Under Armour recently reported that strong international performance, including a 12% year-over-year revenue increase in Europe, the Middle East and Africa and an 8% rise in Latin America, helped offset weakness in North America. This contrast highlights how the company’s broader geographic footprint is increasingly important in balancing uneven regional demand and supporting its overall business mix. We’ll now examine how resilient EMEA and Latin America sales influence Under Armour’s...
Under Armour's EMEA & Latin America Markets Support Global Growth
UAA's international business remains resilient as strong EMEA and Latin America growth helps cushion North America weakness.
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Frequently Asked Questions
Common investor questions about Under Armour, Inc.
Under Armour, Inc. (UAA) is currently trading at $5.19. The RSI (14-day) is at 40.0, indicating neutral territory. Wall Street analysts have a consensus "Hold" recommendation. The mean analyst price target of $6.40 implies 23.3% upside from current levels. Volatility is moderate at 34.3% annualized, meaning price movements are relatively contained. Investors should consider their risk tolerance, investment horizon, and portfolio diversification before making a decision.
Based on current valuation metrics for Under Armour, Inc. (UAA): The trailing P/E ratio is -4.51, which is below the market average of ~20-22, suggesting the stock may be undervalued relative to peers. The forward P/E is 25.67. The PEG ratio is 1.17, near 1.0, suggesting roughly fair value relative to growth. Price-to-Book is 1.56. Price-to-Sales is 0.20. Valuation should be compared to Apparel Manufacturing industry peers for context, as different sectors trade at different multiples.
Based on 18 analysts covering UAA, the consensus price target is $6.40. This represents a 23.3% upside from the current price of $5.19. The range spans from a low target of $4.00 to a high target of $12.00, reflecting varying levels of optimism among analysts. The consensus recommendation is "Hold". Note: Analyst price targets are forward-looking estimates and not guarantees of future performance.
Under Armour, Inc. (UAA) does not currently pay a regular dividend. The company may be reinvesting profits into growth initiatives, or may not yet be profitable enough to distribute earnings to shareholders.
Key risks for Under Armour, Inc. (UAA) investors include: 1. Moderate volatility (34.3% annualized)—price swings are notable. 2. Declining revenue (-3.2% YoY), indicating potential business headwinds. 3. Elevated short interest (35.5% of float) suggests significant bearish sentiment. 4. Broader market and macroeconomic risks (interest rates, inflation, geopolitical events). 5. Apparel Manufacturing sector-specific competitive pressures. Investors should diversify and consider their risk tolerance before investing.
Here is Under Armour, Inc.'s (UAA) current debt and financial health profile: Total debt stands at $1.38B. The debt-to-equity ratio is 96.36, which is elevated and warrants monitoring, especially in a rising interest rate environment. The current ratio is 1.81, indicating strong short-term liquidity. The quick ratio is 0.81. The company holds $395.98M in cash and equivalents. Free cash flow is positive at $102.22M, providing a cushion for debt servicing and shareholder returns.