UAA Stock Price Today (May 2026) — Under Armour, Inc. Analysis & Key Metrics 2026-05-22
Under Armour, Inc. (UAA) is trading at $5.50, up 3.38% today (as of May 2026). The stock continues to show pressure below major moving averages, attracting attention from investors looking for Consumer Cyclical growth opportunities.
- According to consensus analyst estimates, the 1-year price target is $7.73 (40.5% upside).
- Volatility remains elevated (76.26% annualized), implying wide price swings for short-term traders.
- The fundamental picture, based on the latest financial filings, is nuanced: solid revenue growth (-5.20% YoY) alongside significant competitive pressures.
UAA Stock Analysis: Key Metrics & Valuation (May 2026)
Concise, actionable data for investors
Under Armour, Inc. - Historical Price & Volume
Market Cap
Enterprise Value: $3.81B
P/E Ratio
Forward P/E: 26.63
Revenue Growth
Year over Year
Analyst Target
+40.5% upside potential
Key Investor Questions About UAA
What investors need to know before buying
Based on current market data, UAA presents a neutral technical setup with challenging fundamentals.
- Technicals say: Neutral (RSI 44.66)
- Fundamentals say: Challenging (declining revenue trends)
UAA's growth trajectory depends on its ability to expand within the Apparel Manufacturing sector while managing margin pressures.
- Future growth will depend on performance in core Apparel Manufacturing operations.
- The ability to manage competitive pressures will be crucial for sustained growth.
The primary risks for UAA investors include debt exposure and competitive dynamics in the Apparel Manufacturing industry.
- $1.69B in debt could be a headwind in a high-rate environment.
- Fierce competition from established players in Apparel Manufacturing.
52-Week Trading Range
Over the past year, UAA stock traded between $4.13 and $8.15—recovering meaningfully from lows and currently near the higher end. Big swings are likely unless a major catalyst emerges.
Volatility & Risk Profile
With 76.26% annualized volatility and β=1.73, the stock exhibits high sensitivity to market moves—making UAA suitable for investors comfortable with active risk management.
Institutional & Insider Ownership
High institutional backing, but elevated short interest signals a potential battleground stock.
Analyst Sentiment & Price Targets
Latest News & Headlines
Recent headlines and coverage
UBS Maintains Buy Rating on Under Armour (UA)
Under Armour, Inc. (NYSE:UA) is one of the 10 Best Health and Fitness Stocks to Buy Now. On May 14, 2026, UBS analyst Jay Sole lowered the firm’s price target on Under Armour, Inc. (NYSE:UA) to $10 from $11 and maintained a Buy rating on the shares. The firm said the company’s disappointing Q4 report […]
The Weekly Closeout: John Varvatos quietly exits Under Armour and Victoria’s Secret’s ticker gets sexier
The designer left the athletics brand last fall. Meanwhile, the lingerie company will sport a new ticker symbol, VSXY, on the NYSE.
Under Armour’s Q1 Earnings Call: Our Top 5 Analyst Questions
Under Armour’s first quarter results were met with a sharp negative market reaction following flat revenues and a notable miss on adjusted EBITDA. Management attributed the underperformance to ongoing brand and product transformation efforts as well as lingering external pressures, such as tariffs and a cautious retail environment in North America. CEO Kevin Plank acknowledged, “We are not improving our bottom line fast enough,” highlighting the company’s focus on enhancing the quality of sales
Under Armour reaches 25% SKU reduction goal
The retailer has made efforts to trim its product mix over the last two years as part of a more disciplined inventory management strategy.
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UAA Q1 Deep Dive: Brand Reset and Margin Initiatives Dominate Amid Flat Sales
Athletic apparel company Under Armour (NYSE:UAA) met Wall Street’s revenue expectations in Q1 CY2026, but sales were flat year on year at $1.17 billion. Its non-GAAP loss of $0.03 per share was $0.01 below analysts’ consensus estimates.
Under Armour Robotics Material Push Tests Investor Views On Overvalued Stock
Under Armour (NYSE:UAA) has partnered with Persona AI to research performance materials for next generation humanoid robotics in industrial settings. The collaboration focuses on adapting athletic grade textiles to withstand factory level conditions while supporting robotic movement and durability. This move extends Under Armour’s reach beyond sports apparel into robotics related applications of its material know how. Under Armour is entering this new partnership with a share price of $5.1...
Under Armour Q4 Earnings Call Highlights
Under Armour (NYSE:UA) executives said the athletic apparel company is entering fiscal 2027 with a sharper focus on premium products, disciplined inventory management and marketing efficiency after a fiscal 2026 marked by revenue declines, tariff pressure and a continued business reset. On the comp
Under Armour, Inc. (NYSE:UAA) Just Reported, And Analysts Assigned A US$6.49 Price Target
There's been a major selloff in Under Armour, Inc. ( NYSE:UAA ) shares in the week since it released its full-year...
EXCLUSIVE: Following Under Armour Exit, John Varvatos Now Creating Fabrics
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Frequently Asked Questions
Common investor questions about Under Armour, Inc.
Under Armour, Inc. (UAA) is currently trading at $5.50. The RSI (14-day) is at 44.7, indicating neutral territory. Wall Street analysts have a consensus "hold" recommendation. The mean analyst price target of $7.73 implies 40.5% upside from current levels. Volatility is high at 76.3% annualized, meaning significant price swings are common. Investors should consider their risk tolerance, investment horizon, and portfolio diversification before making a decision.
Based on current valuation metrics for Under Armour, Inc. (UAA): The trailing P/E ratio is not available (the company may not be profitable). The forward P/E is 26.63. Price-to-Book is 1.80. Price-to-Sales is 0.52. Valuation should be compared to Apparel Manufacturing industry peers for context, as different sectors trade at different multiples.
Based on 19 analysts covering UAA, the consensus price target is $7.73. This represents a 40.5% upside from the current price of $5.50. The range spans from a low target of $4.00 to a high target of $13.60, reflecting varying levels of optimism among analysts. The consensus recommendation is "hold". Note: Analyst price targets are forward-looking estimates and not guarantees of future performance.
Under Armour, Inc. (UAA) does not currently pay a regular dividend. The company may be reinvesting profits into growth initiatives, or may not yet be profitable enough to distribute earnings to shareholders.
Key risks for Under Armour, Inc. (UAA) investors include: 1. High volatility (76.3% annualized)—the stock can experience significant daily price swings. 2. Elevated debt levels (D/E ratio of 117.66) which could pressure margins in a rising rate environment. 3. The company is not currently profitable on a trailing basis, which creates earnings uncertainty. 4. Declining revenue (-5.2% YoY), indicating potential business headwinds. 5. Elevated short interest (28.2% of float) suggests significant bearish sentiment. 6. Broader market and macroeconomic risks (interest rates, inflation, geopolitical events). 7. Apparel Manufacturing sector-specific competitive pressures. Investors should diversify and consider their risk tolerance before investing.
Here is Under Armour, Inc.'s (UAA) current debt and financial health profile: Total debt stands at $1.69B. The debt-to-equity ratio is 117.66, which is elevated and warrants monitoring, especially in a rising interest rate environment. The current ratio is 1.43, indicating adequate short-term liquidity. The quick ratio is 0.52. The company holds $464.65M in cash and equivalents. Free cash flow is negative at $-385,754,240, which could limit the company's ability to manage debt obligations.