NOW Stock Price Today (July 2026) — ServiceNow, Inc. Analysis & Key Metrics 2026-07-17
ServiceNow, Inc. (NOW) is trading at $103.24, down 0.74% today (as of July 2026). The stock continues to show pressure below major moving averages, attracting attention from investors looking for Technology growth opportunities.
- According to consensus analyst estimates, the 1-year price target is $141.48 (37.0% upside).
- Volatility remains elevated (37.78% annualized), implying wide price swings for short-term traders.
- The fundamental picture, based on the latest financial filings, is nuanced: solid revenue growth (22.10% YoY) alongside significant competitive pressures.
NOW Stock Analysis: Key Metrics & Valuation (July 2026)
Concise, actionable data for investors
ServiceNow, Inc. - Historical Price & Volume
Market Cap
Enterprise Value: $99.64B
P/E Ratio
Forward P/E: 19.75
Revenue Growth
Year over Year
Analyst Target
+37.0% upside potential
Key Investor Questions About NOW
What investors need to know before buying
Based on current market data, NOW presents a neutral technical setup with caution warranted fundamentals.
- Technicals say: Neutral (RSI 46.71)
- Fundamentals say: Caution warranted (high leverage concerns)
NOW's growth trajectory depends on its ability to expand within the Software - Application sector while managing margin pressures.
- Future growth will depend on performance in core Software - Application operations.
- The ability to manage competitive pressures will be crucial for sustained growth.
The primary risks for NOW investors include debt exposure and competitive dynamics in the Software - Application industry.
- $2.43B in debt could be a headwind in a high-rate environment.
- Fierce competition from established players in Software - Application.
52-Week Trading Range
Over the past year, NOW stock traded between $81.24 and $211.48—recovering meaningfully from lows and currently near the higher end. Big swings are likely unless a major catalyst emerges.
Volatility & Risk Profile
With 37.78% annualized volatility and β=1.17, the stock exhibits high sensitivity to market moves—making NOW suitable for investors comfortable with active risk management.
Institutional & Insider Ownership
High institutional backing, but elevated short interest signals a potential battleground stock.
Analyst Sentiment & Price Targets
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Frequently Asked Questions
Common investor questions about ServiceNow, Inc.
ServiceNow, Inc. (NOW) is currently trading at $103.24. The RSI (14-day) is at 46.7, indicating neutral territory. Wall Street analysts have a consensus "strong_buy" recommendation. The mean analyst price target of $141.48 implies 37.0% upside from current levels. Volatility is moderate at 37.8% annualized, meaning price movements are relatively contained. Investors should consider their risk tolerance, investment horizon, and portfolio diversification before making a decision.
Based on current valuation metrics for ServiceNow, Inc. (NOW): The trailing P/E ratio is 61.45, which is above the market average, indicating investors are pricing in higher growth expectations. The forward P/E is 19.75, lower than the trailing P/E, suggesting analysts expect earnings improvement. The PEG ratio is 0.96, below 1.0, which generally indicates the stock is undervalued relative to its growth rate. Price-to-Book is 9.08. Price-to-Sales is 7.63. Valuation should be compared to Software - Application industry peers for context, as different sectors trade at different multiples.
Based on 45 analysts covering NOW, the consensus price target is $141.48. This represents a 37.0% upside from the current price of $103.24. The range spans from a low target of $85.00 to a high target of $236.00, reflecting varying levels of optimism among analysts. The consensus recommendation is "strong_buy". Note: Analyst price targets are forward-looking estimates and not guarantees of future performance.
ServiceNow, Inc. (NOW) does not currently pay a regular dividend. The company may be reinvesting profits into growth initiatives, or may not yet be profitable enough to distribute earnings to shareholders.
Key risks for ServiceNow, Inc. (NOW) investors include: 1. Moderate volatility (37.8% annualized)—price swings are notable. 2. Broader market and macroeconomic risks (interest rates, inflation, geopolitical events). 3. Software - Application sector-specific competitive pressures. Investors should diversify and consider their risk tolerance before investing.
Here is ServiceNow, Inc.'s (NOW) current debt and financial health profile: Total debt stands at $2.43B. The debt-to-equity ratio is 20.73, which is conservative and indicates a strong balance sheet with low leverage. The current ratio is 0.84, which is below 1.0 and may indicate short-term liquidity concerns. The quick ratio is 0.69. The company holds $5.18B in cash and equivalents. Free cash flow is positive at $5.11B, providing a cushion for debt servicing and shareholder returns.