Netflix, Inc.(NFLX)
NASDAQ

NFLX Stock Analysis — July 2026

$68.95
-5.40 (-7.26%)

NFLX Stock Price Today (July 2026) — Netflix, Inc. Analysis & Key Metrics 2026-07-17

Netflix, Inc. (NFLX) is trading at $68.95, down 7.26% today (as of July 2026). The stock continues to show pressure below major moving averages, attracting attention from investors looking for Communication Services growth opportunities.

  • According to consensus analyst estimates, the 1-year price target is $114.15 (65.5% upside).
  • Volatility remains elevated (39.11% annualized), implying wide price swings for short-term traders.
  • The fundamental picture, based on the latest financial filings, is nuanced: solid revenue growth (16.20% YoY) alongside significant competitive pressures.

NFLX Stock Analysis: Key Metrics & Valuation (July 2026)

Concise, actionable data for investors

Trend posture
Short-term pullback in long-term uptrend
Analyst 1Y target114.145965.5%
Volatility (30d ann.)39.108High
RSI (14-day)
27.74 (Neutral)
Debt$16.74B (53.79 D/E)

Netflix, Inc. - Historical Price & Volume

$68.95
+5.62 (+8.87%)
Price
Volume
Current Price Line
Range: 2Y

Market Cap

$300.65B

Enterprise Value: $305.25B

P/E Ratio

22.24

Forward P/E: 18.58

Revenue Growth

+16.20%

Year over Year

Analyst Target

$114.15

+65.5% upside potential

Key Investor Questions About NFLX

What investors need to know before buying

Is it a good time to buy NFLX stock?

Based on current market data, NFLX presents a oversold technical setup with caution warranted fundamentals.

  • Technicals say: Oversold (RSI 27.74)
  • Fundamentals say: Caution warranted (high leverage concerns)
Can NFLX sustain revenue growth in the Entertainment market?

NFLX's growth trajectory depends on its ability to expand within the Entertainment sector while managing margin pressures.

  • Future growth will depend on performance in core Entertainment operations.
  • The ability to manage competitive pressures will be crucial for sustained growth.
What are the biggest risks facing NFLX stock?

The primary risks for NFLX investors include debt exposure and competitive dynamics in the Entertainment industry.

  • $16.74B in debt could be a headwind in a high-rate environment.
  • Fierce competition from established players in Entertainment.

52-Week Trading Range

52-Week Low$70.86
52-Week High$133.88
Current Price$68.95

Over the past year, NFLX stock traded between $70.86 and $133.88—recovering meaningfully from lows and currently near the higher end. Big swings are likely unless a major catalyst emerges.

Volatility & Risk Profile

30-Day Volatility39.11%
Beta0.69
RSI (14-day)27.74

With 39.11% annualized volatility and β=0.69, the stock exhibits low sensitivity to market moves—making NFLX suitable for investors comfortable with active risk management.

Institutional & Insider Ownership

Insider Ownership56.70%
Institutional Ownership85.06%
Shares Short101.03M

High institutional backing, but elevated short interest signals a potential battleground stock.

Analyst Sentiment & Price Targets

Mean Target
$114.15
Upside Potential
65.5%
Recommendation
buy
Analysts see strong upside potential with a target of $114.15. The 65.5% upside suggests optimistic growth expectations.

Latest News & Headlines

Recent headlines and coverage

Motley FoolJul 19, 2026

2 Reasons to Buy Netflix Stock on the Dip

The stock can reward patient investors in the long run.

Simply Wall St.Jul 19, 2026

Comcast (CMCSA) Plans Split That Could Put NBCUniversal In Netflix's Sights

Comcast (NasdaqGS:CMCSA) is reportedly preparing to split into two businesses, separating its cable operations from NBC Universal. The potential breakup would create a standalone NBC Universal that some analysts see as a possible acquisition target for Netflix. The reports point to a move that could reshape how Comcast structures its media and connectivity assets. For investors tracking Comcast, this kind of structural shift would sit at the crossroads of cable distribution, broadband, and...

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Netflix Stock's Last Decade Was Spectacular. But What Will the Next Decade Look Like?

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Netflix's AI Strategy Has a 25-Year-Old Precedent

Netflix is scaling generative AI tools across hundreds of titles. Remember when Peter Jackson invented 10,000 digital orcs? Same idea.

StockStoryJul 18, 2026

Why fuboTV (FUBO) Shares Are Sliding Today

Shares of live sports and TV streaming service fuboTV (NYSE:FUBO) fell 4.9% in the afternoon session after news of a $15 per month price increase for its service was coupled with a broad sell-off in streaming stocks as industry leader Netflix reported a weak outlook. The negative sentiment for the sector was largely driven by Netflix, whose shares sank more than 10% after it forecast slowing revenue gains. This fueled fears that the streaming industry's growth may have peaked. For Fubo, customer

Barrons.comJul 17, 2026

Review & Preview: It Could Have Been Worse

REVIEW PREVIEW NEWSLETTER Summer Repeat. It sounds like a broken record, but once again tech was the reason behind the market’s downbeat end to the week. Insurance earnings helped rescue the Dow Jones Industrial Average from an even bigger decline.

StocktwitsJul 17, 2026

S&P 500, Nasdaq Slide Sharply As Netflix Guidance Disappoints And Chip Stocks Extend Losses — NFLX, GE, META, AAPL, SPCX In Focus

Semiconductor stocks came under renewed pressure as investors continued to digest Taiwan Semiconductor Manufacturing (TSM)’s higher 2026 capital expenditure guidance.

Insider MonkeyJul 17, 2026

Netflix, Inc. (NFLX) Is Sinking After Earnings — Should You Buy the Dip?

Netflix, Inc. (NASDAQ:NFLX) reported fiscal Q2 2026 earnings after market close on July 16. After-hours traders began selling the stock, resulting in a roughly 9% decline in the share price that evening. The market reaction was driven less by the quarter itself than by weaker-than-expected Q3 guidance and reduced viewership disclosure, shaking investor confidence. ​Let’s […]

Motley FoolJul 17, 2026

Stock Market Today, July 17: Netflix Plunges, but Are Investors Missing the Point?

Today, July 17, 2026, the streaming giant's guidance miss triggered a stock slide as investors reassess near-term growth momentum.

StockStoryJul 17, 2026

Why Netflix (NFLX) Shares Are Sliding Today

Shares of streaming video giant Netflix (NASDAQ: NFLX) fell 8.7% in the morning session after investors reacted to a third-quarter forecast that fell short of Wall Street's expectations and reduced transparency regarding underlying viewer engagement trends, overshadowing an otherwise in-line Q2 performance.

Frequently Asked Questions

Common investor questions about Netflix, Inc.

Netflix, Inc. (NFLX) is currently trading at $68.95. The RSI (14-day) is at 27.7, indicating oversold territory (potentially undervalued). Wall Street analysts have a consensus "buy" recommendation. The mean analyst price target of $114.15 implies 65.5% upside from current levels. Volatility is moderate at 39.1% annualized, meaning price movements are relatively contained. Investors should consider their risk tolerance, investment horizon, and portfolio diversification before making a decision.

Based on current valuation metrics for Netflix, Inc. (NFLX): The trailing P/E ratio is 22.24, which is in line with broader market averages. The forward P/E is 18.58, lower than the trailing P/E, suggesting analysts expect earnings improvement. The PEG ratio is 1.40, near 1.0, suggesting roughly fair value relative to growth. Price-to-Book is 9.33. Price-to-Sales is 6.19. Valuation should be compared to Entertainment industry peers for context, as different sectors trade at different multiples.

Based on 44 analysts covering NFLX, the consensus price target is $114.15. This represents a 65.5% upside from the current price of $68.95. The range spans from a low target of $80.00 to a high target of $151.40, reflecting varying levels of optimism among analysts. The consensus recommendation is "buy". Note: Analyst price targets are forward-looking estimates and not guarantees of future performance.

Netflix, Inc. (NFLX) does not currently pay a regular dividend. The company may be reinvesting profits into growth initiatives, or may not yet be profitable enough to distribute earnings to shareholders.

Key risks for Netflix, Inc. (NFLX) investors include: 1. Moderate volatility (39.1% annualized)—price swings are notable. 2. Broader market and macroeconomic risks (interest rates, inflation, geopolitical events). 3. Entertainment sector-specific competitive pressures. Investors should diversify and consider their risk tolerance before investing.

Here is Netflix, Inc.'s (NFLX) current debt and financial health profile: Total debt stands at $16.74B. The debt-to-equity ratio is 53.79, which is moderate and generally manageable for most companies. The current ratio is 1.41, indicating adequate short-term liquidity. The quick ratio is 1.18. The company holds $12.29B in cash and equivalents. Free cash flow is positive at $25.99B, providing a cushion for debt servicing and shareholder returns.