COTY Stock Price Today (July 2026) — Coty Inc. Analysis & Key Metrics 2026-07-17
Coty Inc. (COTY) is trading at $2.61, up 4.82% today (as of July 2026). The stock continues to show sustained strength above key moving averages, attracting attention from investors looking for Consumer Defensive growth opportunities.
- According to consensus analyst estimates, the 1-year price target is $3.13 (20.0% upside).
- Volatility remains elevated (51.95% annualized), implying wide price swings for short-term traders.
- The fundamental picture, based on the latest financial filings, is nuanced: solid revenue growth (-1.30% YoY) alongside significant competitive pressures.
COTY Stock Analysis: Key Metrics & Valuation (July 2026)
Concise, actionable data for investors
Coty Inc. - Historical Price & Volume
Market Cap
Enterprise Value: $5.48B
P/E Ratio
Forward P/E: 6.12
Revenue Growth
Year over Year
Analyst Target
+20.0% upside potential
Key Investor Questions About COTY
What investors need to know before buying
Based on current market data, COTY presents a overbought technical setup with challenging fundamentals.
- Technicals say: Overbought (RSI 79.36)
- Fundamentals say: Challenging (declining revenue trends)
COTY's growth trajectory depends on its ability to expand within the Household & Personal Products sector while managing margin pressures.
- Future growth will depend on performance in core Household & Personal Products operations.
- The ability to manage competitive pressures will be crucial for sustained growth.
The primary risks for COTY investors include debt exposure and competitive dynamics in the Household & Personal Products industry.
- $3.42B in debt could be a headwind in a high-rate environment.
- Fierce competition from established players in Household & Personal Products.
52-Week Trading Range
Over the past year, COTY stock traded between $1.82 and $5.33—recovering meaningfully from lows and currently near the higher end. Big swings are likely unless a major catalyst emerges.
Volatility & Risk Profile
With 51.95% annualized volatility and β=0.98, the stock exhibits moderate correlation to market moves—making COTY suitable for investors comfortable with active risk management.
Institutional & Insider Ownership
Lower institutional support combined with high short selling points to negative sentiment.
Analyst Sentiment & Price Targets
Latest News & Headlines
Recent headlines and coverage
Coty (COTY) Stock Looks Cheap Even With Fresh Growth Doubts
Coty stock has rebounded in the short term but still carries steeply negative long term returns, which sits awkwardly alongside a high value score that implies the shares may be pricing in a lot of pessimism already. Over the past 3 years Coty shareholders have seen the stock decline 78.3%, which leaves the current valuation anchored to a weak recent track record. The recent decision to return the Gucci Beauty license for up to US$400 million can support debt reduction and focus on core...
Coty (COTY) Could Be 73% Undervalued After Its Recent Rebound
Coty (COTY) moved after the University of Michigan's Consumer Sentiment Index rose for a second consecutive month, while investors also weighed the recently announced transition of the Gucci Beauty license back to Kering. See our latest analysis for Coty. The recent Gucci Beauty license announcement and stronger consumer sentiment arrive after a sharp 37.37% 1 month share price return and a 16.52% 7 day move. However, Coty’s 1 year total shareholder return is still down 46.95%, pointing to...
Coty, Boston Beer, and Zevia Shares Skyrocket, What You Need To Know
A number of stocks jumped in the afternoon session after the University of Michigan's Consumer Sentiment Index rose for a second consecutive month, beating expectations. The preliminary July reading came in at 54.4, higher than the forecasted 51.0 and the highest level since February. This improvement was largely supported by easing gasoline prices, which has a direct impact on household budgets. The report showed that all five components of the index improved, including a significant 20% gain i
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Canaccord Genuity Maintains Hold Rating on Coty (COTY) Stock
Coty Inc. (NYSE:COTY) is one of the Most Undervalued Stocks Under $5 to Buy. On July 7, analyst Susan Anderson from Canaccord Genuity maintained a “Hold” rating on the company’s stock and maintained a price objective of $2.50. The analyst’s rating is supported by factors related to the company’s Gucci Beauty license transition and capital allocation plans. The […]
Luxury retailer exits beauty business and ends major partnership
A luxury retail giant is accelerating its restructuring efforts by selling its beauty business and ending a decade-long licensing partnership a year ahead of schedule. The transaction transfers one of fashion's biggest beauty brands to a new long-term partner, ending an agreement that wasn't set to ...
Coty Inc (COTY) Announces Major Organizational Changes to Accelerate its Coty.Curated Strategy
Coty Inc. (NYSE:COTY) is one of the Best Penny Stocks to Invest In According to Billionaires. On July 2, Coty Inc. (NYSE:COTY) announced major organizational changes aimed at accelerating the company’s Coty.Curated strategy. Management noted that the Executive Chairman and interim CEO, Markus Strobel, will take direct oversight of Prestige’s commercial operations, with regional leaders […]
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Coty and Campbell's Shares Plummet, What You Need To Know
A number of stocks fell in the afternoon session after President Trump declared the Iran ceasefire "over" and threatened more strikes. Staples usually cushion portfolios in risk-off sessions, but two forces worked against them.
Gucci Beauty License Shift to L’Oréal: Analysts Weigh Impact on Coty’s Future
The early termination of Gucci Beauty’s license provides Coty with upfront cash and resolves litigation, but raises questions about how the company will offset the loss of EBITDA.
Frequently Asked Questions
Common investor questions about Coty Inc.
Coty Inc. (COTY) is currently trading at $2.61. The RSI (14-day) is at 79.4, indicating overbought territory (potentially overheated). Wall Street analysts have a consensus "hold" recommendation. The mean analyst price target of $3.13 implies 20.0% upside from current levels. Volatility is high at 51.9% annualized, meaning significant price swings are common. Investors should consider their risk tolerance, investment horizon, and portfolio diversification before making a decision.
Based on current valuation metrics for Coty Inc. (COTY): The trailing P/E ratio is -4.21, which is below the market average of ~20-22, suggesting the stock may be undervalued relative to peers. The forward P/E is 6.12. Price-to-Book is 0.74. Price-to-Sales is 0.40. Valuation should be compared to Household & Personal Products industry peers for context, as different sectors trade at different multiples.
Based on 14 analysts covering COTY, the consensus price target is $3.13. This represents a 20.0% upside from the current price of $2.61. The range spans from a low target of $1.50 to a high target of $8.00, reflecting varying levels of optimism among analysts. The consensus recommendation is "hold". Note: Analyst price targets are forward-looking estimates and not guarantees of future performance.
Coty Inc. (COTY) does not currently pay a regular dividend. The company may be reinvesting profits into growth initiatives, or may not yet be profitable enough to distribute earnings to shareholders.
Key risks for Coty Inc. (COTY) investors include: 1. High volatility (51.9% annualized)—the stock can experience significant daily price swings. 2. Declining revenue (-1.3% YoY), indicating potential business headwinds. 3. Elevated short interest (11.6% of float) suggests significant bearish sentiment. 4. Broader market and macroeconomic risks (interest rates, inflation, geopolitical events). 5. Household & Personal Products sector-specific competitive pressures. Investors should diversify and consider their risk tolerance before investing.
Here is Coty Inc.'s (COTY) current debt and financial health profile: Total debt stands at $3.42B. The debt-to-equity ratio is 97.81, which is elevated and warrants monitoring, especially in a rising interest rate environment. The current ratio is 0.82, which is below 1.0 and may indicate short-term liquidity concerns. The quick ratio is 0.35. The company holds $257.10M in cash and equivalents. Free cash flow is positive at $402.88M, providing a cushion for debt servicing and shareholder returns.