AMZN Stock Price Today (July 2026) — Amazon.com, Inc. Analysis & Key Metrics 2026-07-17
Amazon.com, Inc. (AMZN) is trading at $247.23, down 1.06% today (as of July 2026). The stock continues to show sustained strength above key moving averages, attracting attention from investors looking for Consumer Cyclical growth opportunities.
- According to consensus analyst estimates, the 1-year price target is $312.99 (26.6% upside).
- Volatility remains elevated (19.86% annualized), implying wide price swings for short-term traders.
- The fundamental picture, based on the latest financial filings, is nuanced: solid revenue growth (16.60% YoY) alongside significant competitive pressures.
AMZN Stock Analysis: Key Metrics & Valuation (July 2026)
Concise, actionable data for investors
Amazon.com, Inc. - Historical Price & Volume
Market Cap
Enterprise Value: $2.66T
P/E Ratio
Forward P/E: 24.12
Revenue Growth
Year over Year
Analyst Target
+26.6% upside potential
Key Investor Questions About AMZN
What investors need to know before buying
Based on current market data, AMZN presents a neutral technical setup with caution warranted fundamentals.
- Technicals say: Neutral (RSI 53.15)
- Fundamentals say: Caution warranted (high leverage concerns)
AMZN's growth trajectory depends on its ability to expand within the Internet Retail sector while managing margin pressures.
- Future growth will depend on performance in core Internet Retail operations.
- The ability to manage competitive pressures will be crucial for sustained growth.
The primary risks for AMZN investors include debt exposure and competitive dynamics in the Internet Retail industry.
- $235.54B in debt could be a headwind in a high-rate environment.
- Fierce competition from established players in Internet Retail.
52-Week Trading Range
Over the past year, AMZN stock traded between $196.00 and $278.56—recovering meaningfully from lows and currently near the higher end. Big swings are likely unless a major catalyst emerges.
Volatility & Risk Profile
With 19.86% annualized volatility and β=1.37, the stock exhibits high sensitivity to market moves—making AMZN suitable for investors comfortable with active risk management.
Institutional & Insider Ownership
High institutional backing, but elevated short interest signals a potential battleground stock.
Analyst Sentiment & Price Targets
Latest News & Headlines
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Frequently Asked Questions
Common investor questions about Amazon.com, Inc.
Amazon.com, Inc. (AMZN) is currently trading at $247.23. The RSI (14-day) is at 53.1, indicating neutral territory. Wall Street analysts have a consensus "strong_buy" recommendation. The mean analyst price target of $312.99 implies 26.6% upside from current levels. Volatility is low at 19.9% annualized, meaning price movements are relatively contained. Investors should consider their risk tolerance, investment horizon, and portfolio diversification before making a decision.
Based on current valuation metrics for Amazon.com, Inc. (AMZN): The trailing P/E ratio is 32.83, which is above the market average, indicating investors are pricing in higher growth expectations. The forward P/E is 24.12, lower than the trailing P/E, suggesting analysts expect earnings improvement. The PEG ratio is 1.83, near 1.0, suggesting roughly fair value relative to growth. Price-to-Book is 6.02. Price-to-Sales is 3.58. Valuation should be compared to Internet Retail industry peers for context, as different sectors trade at different multiples.
Based on 63 analysts covering AMZN, the consensus price target is $312.99. This represents a 26.6% upside from the current price of $247.23. The range spans from a low target of $207.00 to a high target of $370.00, reflecting varying levels of optimism among analysts. The consensus recommendation is "strong_buy". Note: Analyst price targets are forward-looking estimates and not guarantees of future performance.
Amazon.com, Inc. (AMZN) does not currently pay a regular dividend. The company may be reinvesting profits into growth initiatives, or may not yet be profitable enough to distribute earnings to shareholders.
Key risks for Amazon.com, Inc. (AMZN) investors include: 1. Broader market and macroeconomic risks (interest rates, inflation, geopolitical events). 2. Internet Retail sector-specific competitive pressures. Investors should diversify and consider their risk tolerance before investing.
Here is Amazon.com, Inc.'s (AMZN) current debt and financial health profile: Total debt stands at $235.54B. The debt-to-equity ratio is 53.30, which is moderate and generally manageable for most companies. The current ratio is 1.18, indicating adequate short-term liquidity. The quick ratio is 0.97. The company holds $143.09B in cash and equivalents. Free cash flow is positive at $9.81B, providing a cushion for debt servicing and shareholder returns.